Ace Hardware_Helpful :30
The Helpful Brand Comes to Life
The Ace Branding Campaign was very successful in demonstrating the difference between Ace Hardware and the big box home improvement stores. The campaign resonated with our Ace clients, customers and store owners because it really captured the essence of the Ace brand. Friendly, helpful neighborhood hardware store. These ideals are seen in the realistic casting, and beautiful lifestyle images shot by Steve Colby of Pogo Films, and edited by Jim Talbot at Cutters. These ideals are also heard in the anthemic music that Yessian Music produced for us---and in our voiceover choice of Norm Woodel who sounds perfect for Ace.
Ace Hardware_Paint Brand :30
Making a House a Home
The pride of home ownership is evident throughout this Ace Hardware spot celebrating the transformative power of paint. The vignettes Director Steve Colby shot really showcase the amazing difference a fresh coat of paint can make in people's homes and lives. The spot also illustrates the important differences between Ace Hardware and the big box stores in terms of providing friendly, helpful advice for all your painting projects.
Ace Hardware_Lawn & Garden :30
Here Comes the Sun
After a long Winter, who doesn't wanna get outside and enjoy the great outdoors? Director Steve Colby of Pogo Pictures captures this spirit beautifully in this Ace Hardware Lawn and Garden spot. Steve shot fun vignettes of people finally being able to mow their lawns and tend to their gardens, and Editor Jim Talbot from Cutters put them together playfully in a great celebration of Spring.