Chevy Silverado_Dale Jr :30
The Earnhardt Legacy with Chevy Runs Deep
Dale Earnhardt Jr provides insight into the Earnhardt Family's long history with Chevrolet, and what it's like to follow in the footsteps of his legendary father in this :30 TV spot we created for Chevrolet's integrated Daytona 500 Sponsorship. Director Karen Fischer from Bunker Films directed and shot the footage at Dale Jr's ranch in North Carolina for our Leo Burnett Team. And she really established a great documentary style for the spot. Beast Editor Chris Chynoweth helped us put it all together, and HiFi Music added a cool, contemplative music track that captures the right mood for the piece. The :30 TV spot was so well received, our Chevy Clients asked us to create additional customized content for the Chevrolet website including a Long Form Video and OLA banners, print advertising and a Lower 3rd Banner that ran throughout the ESPN Daytona 500 Broadcast.
Chevy Silverado_Dale Jr Video
Behind the Scenes with Dale Earnhardt Jr.
Dale Earnhardt Jr provides insight into the Earnhardt Family's long history with Chevrolet, and what it's like to follow in the footsteps of his legendary father in this behind the scenes video created for Chevrolet's integrated Daytona 500 Sponsorship. Director Karen Fischer from Bunker Films directed and shot the footage at Dale Jr's ranch in North Carolina. And, she really established a great documentary look and feel for the video. Beast Editor Chris Chynoweth helped us put it all together, and HiFi Music added a cool, contemplative music track that really captures the right mood. The campaign featured customized website content, print advertising, a :30 TV spot, and a Lower 3rd Banner that ran throughout the ESPN Daytona 500 Broadcast.