Focus ST Performance
252 Horsepower and 270 lb. ft. Torque
Watch the Focus ST show off its 252 horsepower and 270 lb. ft. of torque on the open roads near Hearst Castle in San Simeon, CA. The mix of live action footage and CGI in this execution highlights the all around performance of the Focus ST, from its 6-speed transmission to its sport tuned suspension, and Recaro seats. This holistic, long format video played an important role in launching the high performance Focus ST model on Ford.com, and on social media. The footage was shot by venerable car shooter Bill Bennett, and the piece was designed, directed and produced in partnership with Ntropic of Santa Monica, CA. Ntropic Creative Director, Andrew Sinagra, and his team did a great job of integrating the CGI and live action scenes and creating 2D graphic design elements that really convey the fun to drive spirit of Focus ST.
Focus ST Ecoboost Animation
2.0L Ecoboost Engine Technology
Explore the advanced 2.0L Ecoboost Engine under the skin of the Focus ST. The combination of live action footage and stylized CGI engine components at work in this animation really brings the power and performance of the Focus ST to life. The CGI engine flythrough was designed and produced with Speedshape, and the creative team at Ntropic shot and integrated the live action scenes of the vehicle. Overall, this piece provides a cool, privileged view of the advanced Focus ST 2.0L Ecoboost engine churning out surprising power and torque without sacrificing fuel economy.