Fieger Law_Detroit Tough City :30
A Trial is Like a Heavyweight Fight
Geoffrey Fieger personifies the fighting spirit of Detroit every bit as much as Joe Louis' fist on Jefferson Avenue. He is a smart, tough, hardworking trial attorney who forged a national reputation protecting the people of Detroit. His epic work protecting the Constitutional rights of individuals against corporate and government interests has established him as America's Best Trial Lawyer. Our 3 person Sussman Team of myself, Creative Director Eric Olis, and DP / Cinematographer Noah Simon produced this spot, along with 7 other Fieger Law Brand spots, all shot on location in Detroit, during the Summer of 2018. We contracted directly with only 10 additional production crew members and delivered the entire 3 day shoot for under $60,000. The Rudimental track "Not Givin' In" sets the perfect tone for our Fieger Law Brand Campaign.
Fieger Law_I Love Detroit :30
You Won't Pay A Dime Until We Win
Geoffrey Fieger has earned a national reputation as America's Best Trial Lawyer. But, despite all his success, Geoffrey Fieger has never left Detroit. As we all enjoy Detroit's comeback, Geoffrey Fieger continues to have our back. This "I Love Detroit" spot was part of our 8 spot 2018 Fieger Law Brand Campaign and it reiterates Geoffrey's promise to all Detroiters in need of his unparalleled legal services "...you won't pay me a dime until we win." Our 3 person Sussman crew of myself, Creative Director Eric Olis, and DP / Cinematographer Noah Simon produced and shot all of the footage. Multi-talented Sussman Editor Niles Bontrager put it all together, and the Rudimental "Not Givin' In" track provides an ideal underscore.
Fieger Law_Police Brutality :30
Stop Police Brutality
Police brutality has been a plague on our country in recent years, and in this provocative Fieger Law spot we addressed the issue head-on. Our Sussman Creative / Editorial Team created a series of backplate films, primarily using stock footage and Fieger Law archival footage, to bring the horrors of police brutality, and other important societal issues to life. The rear projection images underscore the fear and violence that police brutality brings to mind for every American who enjoys our Constitutional freedoms. Unfortunately, as Geoffrey makes clear in this spot, shot by Director JB Carlin and Lost Lane Productions, too often the courtroom is the only salvation for victims of police brutality. Sussman Editor Daniel Love edited the spot and designed and executed a very unique and personal graphic design treatment for it.
Fieger Law_Medical Malpractice :30
Who is Gonna Look Out for You?
The spiraling costs of health care and its onerous bureaucracy are an ongoing problem in America. Geoffrey Fieger addresses the human costs of medical malpractice in this :30 Fieger Law spot our Sussman Agency Team shot with JB Carlin and Lost Lane Productions. The rear projection medical imagery and graphic design our Sussman Agency Team created powerfully underscores Geoffrey's message to health care providers ----we can do better.
Fieger Law_Streets :60
Geoffrey Fieger Superhero
This :60 Fieger Law brand spot was entirely designed and produced by our Sussman Agency Creative Team utilizing existing resources, stock footage, and Survivor's "Eye of the Tiger" track. Lead by Creative Director David Doolittle, and Editor / VFX Artist Niles Bontrager, we rendered the streets of Detroit, and its hometown Superhero, in comic book form to illustrate in a memorable and engaging way that Geoffrey Fieger is indeed a member of the Justice League.