Chevy Silverado_Daytona 500
Dale Jr and the Earnhardt Legacy with Chevrolet
Dale Earnhardt Jr provides insight into the Earnhardt Family's long history with Chevrolet, and what it's like to follow in the footsteps of his legendary father in this behind the scenes video created for Chevrolet's integrated Daytona 500 Sponsorship. The campaign featured customized website content, print advertising, a :30 TV spot, and a Lower 3rd Banner that ran throughout the ESPN Daytona 500 Broadcast.
Chevy Performance Website
The Power of Chevy Performance for Your Project Car
Produced all of the website content for the Chevy Performance, GGMP and GM Protection websites. Major projects included launch of the Chevy Performance Mobile website in January 2015, and development of new site pages for Chevy Performance engines, transmissions, and components, monthly FUEL e-mail newsletters to enthusiasts, and production of all Chevy Performance, GGMP, and GM Protection OLA units.
GM Fleet and GGMP Responsive Website Redesigns
Managed Complete Quantum Based Responsive Website Redesigns
In my time at Leo Burnett, I also managed the design and creative development of new Quantum-based, responsive website redesigns for the GM Fleet and Genuine GM Parts websites. This experience included working with our internal Account, Strategy and Creative Leads, GM Client Teams, and inter-agency development partners GMIT, MRM-McCann, i-Prospect and Carat to ensure improved creative design, functionality and more efficient maintenance of these all new websites.
