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Focus Electric Powertrain

100% Electric with over 100 MPG Equivalent

The Focus Electric Animations were designed and produced in partnership with SpeedShape and they played a huge role in the successful launch of the Focus Electric on Ford.com and on social media.  The animations gave customers a deeper dive into the new technologies in the Focus Electric that allow it to achieve the equivalent of 100MPG, and make it viable for everyday driving.  This fun CGI animation takes you beneath the skin of Focus Electric and demonstrates the powertrain features that produce its amazing battery performance and fuel economy.  The animation combines an entirely CGI environment and vehicle rendering, with playful 2D watercolor graphics and type design, to establish an appealing brand persona for Focus Electric.

Focus Electric Interior

Interior Design Customized for Electric Vehicle Owners

Flythrough the Focus Electric interior in this informative CGI animation and experience firsthand its comfort, technology and convenience.  Everything about the Focus Electric is designed to make electric vehicle ownership easier and more enjoyable.  This interior animation was part of a campaign of Focus Electric animations that we produced in partnership with SpeedShape to help customers overcome their worries about owning an electric vehicle.  The animations were a big part of successfully launching Focus Electric in social media, and on Ford.com.  They also established the look and feel for all Focus Electric communications.

Focus Electric_240 Volt Charging Station

Re-charge Focus Electric in Only 4 Hours

When we initially launched the Focus Electric, consumers asked a number of important questions regarding how electric vehicles work, and what it's like to actually own and operate an electric vehicle.  Near the top of these concerns were how long does it take to charge a Focus Electric, and how can you have a 240 volt charger installed?  In this informative video, we detailed the step by step process of having a state of the art, 240 Volt Charging Station installed that fully charges the Focus Electric in under 4 hours.  The video was produced, shot and edited in partnership with Mindfield Pictures.  Jeff Dougherty directed and shot the video, with editorial and post-production provided by Sean Emery.  The 240 Volt Charging Station Video was part of a wide range of informative social media and website content that we developed to help Focus Electric owners and customers better understand the brave new world of electric vehicle ownership. 

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